A Taste of Italy on Chișinău’s Rooftop: Bottega Brand Presentation in Moldova

A Taste of Italy on Chișinău’s Rooftop: Bottega Brand Presentation in Moldova

On July 17, Business Market hosted a sparkling evening at the rooftop terrace of Zaxi Restaurant to officially present the Bottega brand in Moldova — a name that stands for Italian style, joyful moments, and premium quality.

The event marked an important step in the strategic partnership between Business Market and Bottega, aiming to expand the brand’s presence in Moldova’s HoReCa and premium retail sectors.

Event Purpose

Our goal was to introduce Bottega’s philosophy and portfolio to key industry partners and lay the groundwork for future collaborations. Bottega is not just about Prosecco and elegant bottles — it’s about storytelling, emotion, and lifestyle. That’s exactly what we aimed to share during the event.

Who Attended

We welcomed around 100 carefully selected guests, including:

• representatives of top retail chains,
• restaurant and bar owners,
• sommeliers, buyers, journalists, influencers,
• and special guests from the Bottega team in Italy, who flew in for this event.

What Happened

The evening opened with a glass of chilled Bottega Prosecco and warm networking. Then followed an elegant brand presentation by the Italian team — emotional, engaging, and beautifully delivered.

Guests enjoyed a food & wine pairing dinner, featuring Bottega wines, live music, and personalized gifts. The atmosphere was relaxed and stylish, with many conversations about shared goals and future opportunities.

Partner Impressions

“Premium with a soul. This brand has strong potential for our audience.”
“Elegant and competitive. We’d be happy to add Bottega to our wine list.”
“A very warm, European-style event. Thank you for having us!”

Results & Next Steps

The event provided a strong launchpad:

• multiple requests for follow-up tastings and listings,
• first HoReCa activations in planning,
• press coverage and digital content already underway.

Business Market will continue developing the Bottega brand in Moldova through tastings, staff trainings, promo campaigns, and curated brand positioning.